They are known by estate agents as ‘difficult properties.’ These are the homes where many come to look, but no one wants to buy. They are the properties that lack that little something, which prevents potential customers from taking that next vital step.
Adding a new perspective can open new potential
It is a situation that creates major problems, particularly at the top of the market, where discerning buyers are simply unable to see the full potential of a property and, without that spark of inspiration, are unwilling to invest millions of pounds in a home that doesn’t seem to give them what they really want.
Finding the key to unlocking that potential is our challenge when assisting agents who are, looking to demonstrate to potential buyers how difficult properties could be transformed. We create the visions for multi-millionaire buyers who are otherwise unable to see the hidden possibilities – and it is proving to be a great success.
Looking beyond the existing restrictions to create a new vision
It is a service that we increasingly provide to estate agents responsible for selling high-end properties all across prime central London and further afield. We can use our skills and experience to show how to turn the most problematic homes into ultra-desirable residences.
Creating the right vision can be a speculative venture, but it pays for itself when the potential buyer falls in love with our vision and is willing to turn it into reality. For the estate agent, it is a win-win situation, frequently resulting in a completed sale of a property that otherwise might have sat on their books for months if not years.
Reimagining the use of spaces - in this case the external ones - of a building can unlock selling potential
So, what do our architects see that alludes potential buyers? Poor or dated decor or unfortunate views are regular objections, but it is usually the layout of the property that causes the most issues, particularly ill-considered arrangement of rooms, poor circulation, wasted spaces, and badly-lit areas, all of which are an instant turn-off for many.
Reconfiguring can mean completely changing the entire layout of the building; this is particularly the case in older properties that are structurally sound but otherwise totally unfit for 21st-century living, especially for wealthy customers used to the very best. But sometimes a simple and modest intervention is enough to make the difference.
Before and after: a good architect is a lifestyle visionary
Our service to estate agents typically involves a visit to the property to help identify in detail the potential problems and possibilities. The next step is to create sketches and sometimes visuals too, allowing the agents to illustrate to potential customers what could be possible and to help them to understand how to unlock those hidden opportunities.
Transforming the undesirable and mundane into an elegant retreat.
These sketches and visuals become an integral part of the marketing message for agents looking to connect with high-end buyers - and it works. We have an enviable reputation of working with high-net-worth individuals and have the experience and instinctive knowledge to produce ideas that connect with the super-rich.